– is it any good? is a success story. Founded in 1993 and launched in 1995, it has one of the largest user bases. Additionally, the site is available in many countries and in 12 languages. In other words, the site is one of the biggest and most popular online dating platforms ever. We wanted to find out how this success came to be. Also, we are curious about how it is withstanding the test of time. is here to help you make an informed decision before joining

How does work?

This site has been building its reputation and business for quite some time. Since it is still one of the most popular platforms, it is obvious they have devised a great formula. The matching system is the staple of the site. The system works as follows: After you create an account, you will get a questionnaire to fill in. The questions are designed to encapsulate all important areas of life. This way the site ensures your matches are worth your time and you have a lot in common with them. However, the matching algorithm doesn’t begin and end with the questionnaire. The site observes user behavior and pays attention to feedback. That is why the quality of your matches will grow steadily as you use the site more.

Other than the matching game, the site is pretty straightforward. The communication features are diverse. In other words, you will be able to send messages to users, as well as video chat and talk on the phone. The video chat feature is only available to users who have already had some previous communication. Thus, you won’t have to worry about unknown users calling you randomly. The MatchPhone feature is also a great option for users who are still unsure about sharing their personal information. This is true because it allows you to make calls via a number the site generates rather than your own.

Illustration of a hand signing a heart.
Anyone can find love online!

To put it simply, takes great care of user satisfaction and safety. This is why it is still going strong after 25 years in the business.

5 things you need to know about serious dating on

Many users of are looking for a serious relationship. This may come as a surprise and a change of pace if you are used to dating apps that use the swipe system as their matching medium. If you are looking for a site where you can take things slowly and actually get to know someone, is definitely a better option than Tinder or Bumble.

The site has a large user base, and this, in turn, attracts more people. However, isn’t a universal solution for everyone’s needs. The market for dating platforms is vast, and trends come and go. You should take the time to see whether the site is popular in your country.

Additionally, some users may have a negative experience on the site because the user base isn’t active enough, or other users don’t take it seriously. The popularity of the site can be detrimental to your experience as some people will join only to realize the matching game is taking too long, or the site isn’t what they expected it to be. This can lead to some unpleasant interactions. That is why it is important to do your research first.

Illustration of a man from three perspectives.
Be open and appreciate people!

It is basically impossible to find a great match right away. This isn’t limited to exclusively. You can apply it to dating, whether online or off in general. Don’t expect to find the perfect match right away and try to enjoy the process. Appreciate the people you find yourself talking to for who they are. On the other hand, remember you don’t owe anyone your attention if someone is bothering you and you don’t feel good about your conversation.

Finally, be open. Two people may seem perfect for each other on paper but have no chemistry at all. In contrast, you may not have many common interests but get along great.

Things to consider isn’t for everyone. This is true because no dating site is perfect and universally convenient. People are different, and a feature one person likes could be the reason another one leaves the site for. These polarizing features include

  • Detailed profiles
  • Profile approval time
  • Prices

So many details!

We have explained why’s matching system is the most important feature of the site. It is impossible to avoid. This may be a great thing for some, as the accuracy of matches ensures you will have a common interest to bond over. Additionally, you will be able to start a conversation fairly easily. However, others won’t have the patience or want to fill go into so much detail. The behavior and expectations of most users will condition you to invest quite some time and effort into your profile. If you don’t do it, your experience will probably be lacking.

Illustration of a man with a checklist and a calculator.
Take every important aspect of the site into consideration.

Profile approval time cares about user privacy and safety. This means the site will have to approve your profile before you start using it. Obviously, this is a great feature if you have any safety concerns. You will be sure each user is exactly who they say they are. Yet, with such a large user base, it can take quite some time to get your profile approved. Again, isn’t for people who want to meet someone quickly. The site is designed to give you time to decide whether you want to go out with someone or not.


Finally, the question of money gets its turn. isn’t among the more affordable dating sites. Having to pay for using a dating site obviously has its flaws. Not everyone can set aside that amount of money. Especially if they don’t know whether they’ll like the experience or not. In contrast, if someone’s goal is to trick or manipulate someone else, and not use the site for its intended purpose, they probably won’t be joining because of the price point.